Targeting the Right Audience: Strategies for B2B Performance Marketing
B2B advertising presents a unique challenge in the digital marketing landscape. Unlike B2C products that appeal to a broad audience, B2B offerings often struggle to pinpoint their target audience. However, the key to successful B2B advertising lies in recognizing that your users are just as present on the web as B2C audiences.
Read MoreIT Sourcing Strategies - Tactical Vs. Strategic Sourcing
IT sourcing includes evaluating costs, risks, competencies, and capabilities of various providers to select the best-fit solutions for achieving a company's goals
Read MoreDCX Strategy Tracking For Businesses in Four Simple Steps
Digital customer experience (DCX) encompasses every interaction a customer has with your brand in a digital medium
Read MoreCookieless solutions - How to Adapt Your Marketing Mix
The “cookieless future” is indeed bright — for advertisers, good publishers, and consumers.
Read More35 Marketing Metrics You Need to Illustrate Campaign Success
According to Google, 89% of leading marketers use metrics like customer lifetime value (CLV), gross revenue, or market share to measure their campaign performance.
Read MoreCampaign Performance Analysis - Guide to Measuring Key Metrics
o determine whether a marketing campaign is successful, you need to measure more than just the number of sales and amount of profit brought in
Read MoreHow Can CIOs and CX Leaders Work Collaboratively?
The CIO role is critical for delivering customer experiences that drive loyalty. CIOs provide the systems and tools needed for CX success.
Read MoreB2B Digital Advertising Audit: Reshaping Your Strategy for Success
The key elements of an advertising audit would include: Confirming compliance to a client/agency contract or agreement.
Read MoreMicroservices Architecture For Platforms & Products - 10 Questions
Microservices architecture has become increasingly popular in recent years, as businesses seek...
Read MoreEcommerce Accounting Benefits For Business Owners
As you can see, if you really want to tame that ecommerce accounting beast, you need both great tools and, at some point, a great ecommerce accounting specialist.
Read MoreChatGPT Pros And Cons - Is ChatGPT Going To Impact CX?
ChatGPT can provide more accurate responses specific to each user’s question. Nevertheless, this is dependent on the AI being trained with that information.
Read MoreRobotic Enterprise - Can There Ever Be A Fully Automated One?
The next phase of automation will be enabled when machine learning technology and artificial intelligence become smart enough.
Read MoreCorporate Social Responsibility and its Impact on Customer Experience
While corporate social responsibility is on the agenda of many organizations, they are skeptical about the motivation and commitment to CSR.
Read MoreProduct Innovation Strategies That Put CX To The Core
Fueling product innovation with CX intelligence begins with both taking a hard look at information that is already available and collecting new data as necessary.
Read MoreHow To Gauge Your Brand’s Marketing Success With These Metrics
Learning how to measure branding's success is a first step in building a killer go-to-market strategy.
Read MoreEcommerce Warehouse Efficiency - Steps To Boost ROI
Ecommerce warehousing is the storage of physical goods before they are sold online.
Read More