Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Our award-winning SEO services can help your website rank in to top SERPs of Google.
SEO or Search Engine Optimization is essentially the practice of increasing the quantity and quality of traffic to your website through organic search engine results. While the concept might be simple, the fact is that quality SEO can be rather technical. There’s no point attracting visitors to your website who are interested in rock music when the reality is you specialise in selling rocks. Alternatively, while it is possible to direct traffic to your website through paid advertising, quality traffic comes from organic searches. And that’s where we come in.
The internet is a large place. Currently, there are over 1.74 billion websites active and online. That’s a lot of websites! So if you’re going to be online, then your customers need to find you as quickly and as efficiently as possible. The purpose of Search Engine Optimization is twofold.
For starters, it increases traffic. If you provide valuable information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure means more visitors to your pages. As with most marketing, you want to get your content in front of as many eyeballs as you can.
Secondly, SEO brings you qualified leads for free. That’s right. Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that stack means you’re providing information to the people who want it most, when they want it.
Unlike advertising, you aren’t trying to push information in front of people who might not be interested at the time. So, when SEO is done right, you get an active audience, and you don’t have to pay to get the message to them.
28% of those searches for something nearby result in a purchase.
A large real estate firm in India; Model’s needed to build a social media presence from scratch, make their website more appealing, and set up a scalable lead generation mechanism.
The revamping of the website was the first step in brand building. Only then, could we establish an SEO strategy that revolved around their revamped website. Once a good SEO ranking was established, we kicked in paid advertising, which acted like jet boosters, propelling the number of leads and engagement.
We ranked the highest with real estate keywords within a span of three months for properties in its home state of Goa. They also generated organic leads up to 6,000 engagements approx. for property related queries.
A highly regarded brand in international fashion, established in the early 1990’s, the designer was famously called ‘The Guru of Minimalism’ and known as a perfectionist.
We were entrusted with the task of digitising the brand’s presence online – to reach new global audiences and appeal to the younger generation – whilst also ensuring that the brand’s appeal stayed consistent.
We revamped the website to ensure a contemporary feel throughout. The introduction of an ‘E-shop’ ensured that this virtual boutique could now be shopped at with the click of a button from anywhere in the world!
Through our efforts of optimising the website, the introduction of an ‘E-shop’, and SEO and paid social media advertising, the website saw a healthy rise in daily traffic, across the globe.
The ‘E-shop’ was a strategy that garnered 24 orders and close to $7,000 in revenue within 4 months – November 2019 to February 2020.
FAQs on Search Engine Optimization
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On-page SEO
By using on-page SEO, we are able to optimize individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page relates to the content and HTML source code of a page and works toward optimizing it, as opposed to off-page SEO which refers to backlinks and other external signals. Our professional SEO services are perfected from 14+ years of experience, ensuring sites of all sizes will achieve higher rankings on Google and other search engines.
Off-page SEO
If it’s not on-page, it’s off-page; right? Well, sort of. Off-page SEO refers to all of the activities that you and others do outside of your website. Off-page SEO is done to raise the ranking of a page with search engines. Most digital marketing agencies will tell you that link building is all you need to do, but at Kilowott, we go beyond that.
Link Building
All roads leading home is great. So are all roads leading to your website – and that’s what link building does. After creating a great website with content that people are searching for and that search engines can understand, you’ll want to outrank the rest of the sites that do the same. This is accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content.
Content Development
There is so much content out there on the world wide web. Cutting through the mix means having to research, produce, and publish information that meets a strategic goal. Quality content that works will either build a connection with an audience or encourage some kind of marketing or sales outcome. This is why content development is a vital part of a good content marketing strategy. At Kilowott, we create everything from social media posts to blogs, animated videos, to podcasts.
Competitive Research
The only way you’re going to get ahead is by beating the competition. Competitive analysis is a strategy where you identify your major industry competitors and research their products, sales, and marketing strategies. This is the first step to creating a solid business strategy that improves upon your competition. Moreover, competitive analysis helps you learn the ins and outs of how your competition works. It also helps you identify what they’re doing right and realise opportunities where you can get ahead.
Local SEO
Ecommerce SEO
You’re online shopping, looking for the perfect widget. You turn to your favorite search engine, because where else would you shop? You type “widgets” into the search box and are instantly met with a results page loaded with widgets available to purchase.
Ecommerce SEO is the process of optimizing your website and its products to naturally gain traction and visibility in the search engine results pages (SERPs). And the goal is all about getting your own version of widgets in front of shoppers as they are actively searching for what you have to offer.
Whether you’re new to selling online, struggling to gain sales, or are looking to elevate the performance of your online store, eCommerce SEO can help.
SEO Analytics
We primarily work with Google Analytics and Google Tag Manager, and we give you full administrative access directly from the source. We don’t hide behind an internal analytics solution that conceals reality or skews results. We give you results as they are—data you can trust and review yourself at any time.
Our team provides ongoing reports with detailed explanations, bringing consistency to your team with transparent campaign performance.
Basic analytics is included with all of our SEO services.
Technical SEO
How Search Engines Work:
Depending on your bandwidth, willingness to learn, and the complexity of your website(s), you could perform some basic SEO yourself. Or, you might discover that you would prefer the help of an expert. Either way is okay!
If you end up looking for expert help, it’s important to know that many agencies and consultants “provide SEO services,” but can vary widely in quality. Knowing how to choose a good SEO company can save you a lot of time and money, as the wrong SEO techniques can actually harm your site more than they will help.
For any queries about Kilowott’s services/solutions, please complete the form below and we will get back to you soon.